COME FOR THE CROWN
2K / GLOBAL / '18
As video games become increasingly influential in popular culture, we wanted to inspire gamers and ballers all over the world to prove themselves on the most advanced basketball simulation game ever made - NBA 2K19.
Our launch film heroes the many faces of our everyday gamers, who are moved by a powerful call-to-action from LeBron James, appearing in his new Lakers uniform for the very first time.
HOW COULD THEY HAVE KNOWN
2K / GLOBAL / '18
As NBA2K continues to innovate and extend into culture, we needed to position the brand as more than a video game. So we partnered with the most iconic athlete of this generation to deliver our message.
Our global campaign pays tribute to LeBron’s journey to greatness, while celebrating our game’s 20th anniversary.